Organisational use of social media is like introducing an agenda and a minute-taker into a pub situation.
Social media is the 'smoke break' of organisational campaigns and comms
Orgs are finding it hard to accept this.
While we are doing comm and campaigning professionally, that is not the case for people we are targeting/working with.
Social media is not professional space -
issues with professionalism is that there is a pressure to always be right. It's garder to have open/frank dialogues
There is an inclination to centralise everything
forgetting how to write as we speak - using short-hand making what we talk about more
leads to time-consuming process
makes it harder to get things done
Presentation to come.....